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Digital Marketing Manager (Content & Social – Restaurant Brands)

Remote · Finland Full-time

About the position We’re hiring a hands-on Digital Marketing Manager to create content, manage social media, and drive engagement across multiple restaurant brands. This role is ideal for a mid-level marketer who enjoys being in restaurants, capturing real moments, creating scroll-stopping content, and using AI tools to work smarter. If you love food, social media, photography, and seeing your work drive real guest traffic — keep reading.

Responsibilities

  • Create and execute digital content for multiple restaurant brands
  • Capture on-site food, beverage, and lifestyle photography
  • Produce short-form video, graphics, and promotional assets
  • Edit and optimize photos and videos for social media, websites, and digital ads
  • Maintain consistent brand voice and visual identity across all platforms
  • Manage daily social media activity (Instagram, Facebook, TikTok, etc.)
  • Build and maintain content calendars for promotions, LTOs, and events
  • Monitor comments, messages, and reviews to support guest engagement
  • Track performance metrics and adjust content strategies accordingly
  • Use AI-powered tools to assist with content ideation, caption writing, scheduling, and optimization
  • Test creative variations and improve workflow efficiency using modern marketing tools
  • Stay current on digital marketing and AI trends relevant to restaurants
  • Collaborate with operations and marketing teams on promotions and menu launches
  • Ensure alignment between digital, in-store, and local marketing efforts
  • Assist with email marketing, website updates, and basic digital advertising as needed
  • Design in-store menus and promotional materials

Requirements

  • 3–5 years of experience in digital marketing, social media, or content creation
  • Hands-on photography experience, especially food or lifestyle photography
  • Strong skills in graphic design and/or video editing (Canva, Adobe Creative Suite, CapCut, etc.)
  • Experience managing multiple brands, locations, or accounts
  • Strong copywriting and communication skills
  • Familiarity with social media analytics and performance tracking

Nice-to-haves

  • Restaurant, food, or hospitality industry experience
  • Working knowledge of AI tools for content creation and marketing workflows
  • Experience with email marketing platforms and website CMS tools

Benefits

  • Competitive salary
  • Employee discounts
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development

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