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eCommerce Performance, Experimentation Analyst

Remote · Vietnam Full-time

Job Description:

  • Drive Google Analytics 4 (GA4) implementation, ensuring data accuracy, consistency, and reliability across all eCommerce properties
  • Build, maintain, and optimize eCommerce funnels, dashboards, and reporting frameworks
  • Troubleshoot tracking issues and partner with developers to resolve discrepancies and gaps in data
  • Analyze end-to-end eCommerce funnel performance to identify trends, drop-off points, and opportunities for improvement
  • Translate data into clear, actionable insights that directly inform prioritization and roadmap decisions
  • Proactively identify opportunities to improve conversion rate (CVR), average order value (AOV), and overall revenue
  • Design, support, and analyze A/B and multivariate tests to validate optimization opportunities
  • Communicate insights, test results, and opportunity areas to cross-functional stakeholders including Merchandising, Marketing, Operations, and Technology

Requirements:

  • 3+ years of experience in digital analytics, with a strong focus on eCommerce performance
  • Hands-on expertise in Google Analytics 4 (GA4), including implementation, troubleshooting, and funnel analysis
  • Strong experience designing, executing, and analyzing A/B tests
  • Strong understanding of eCommerce metrics (CVR, AOV, revenue, funnel performance)
  • Proven ability to translate data into actionable insights and business recommendations
  • Experience working with developers and UX teams to implement tracking and site enhancements
  • Strong communication skills with the ability to present insights and test results to non-technical stakeholders.
  • Must be authorized to work in the US without sponsorship.

Benefits:

  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible work arrangements

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