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Fractional CMO

Remote · Italy Full-time

Job Description:

  • Define and own high-level marketing strategy, positioning, and messaging for global reach.
  • Build and optimize acquisition funnels to attract, engage, and convert senior professionals.
  • Lead brand and content strategy to elevate visibility across digital and thought-leadership channels.
  • Design performance metrics and dashboards to measure marketing ROI and drive continuous improvement.
  • Coach and collaborate with cross-functional partners and external consultants to scale initiatives.
  • Represent LiveHappy Initiative credibly in industry forums and peer groups. Requirements:
  • 10+ years in senior marketing leadership (CMO, VP, Head of Marketing, or equivalent).
  • Proven track record of building and scaling marketing programs that deliver measurable business results.
  • Deep experience with digital acquisition, content/brand strategy, and performance analytics.
  • Comfortable working in a flexible, performance-based engagement model.
  • Excellent communicator and relationship builder; experienced working with senior peers. Benefits:
  • Remote work with a flexible schedule.
  • Performance-based structure with upside for results.
  • Established strategies and systems you can leverage immediately.
  • Access to a supportive global network of experienced professionals.
  • Work that is meaningful, profitable, and aligned with your next chapter.

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