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Influencer Sourcing Analyst

Remote · Peru Full-time

¿Por qué Opción Yo? En Opción Yo estamos construyendo un canal de adquisición basado en creadores que generen impacto real en leads y ventas. Buscamos una persona enfocada en identificar, evaluar y reclutar influencers con alto potencial de conversión dentro de la audiencia hispana en Estados Unidos. Responsabilidades: Prospectar activamente creadores en Instagram, YouTube y otras plataformas relevantes. Evaluar perfiles con base en métricas como engagement, calidad de audiencia, consistencia de contenido y potencial de conversión. Ejecutar outreach personalizado y escalable. Gestionar el funnel de reclutamiento: identificación, contacto, evaluación y aprobación. Construir y mantener una base de datos segmentada de influencers. Detectar tendencias, formatos y nuevos perfiles con alto potencial. Medir y optimizar tasas de respuesta, aprobación y activación. Requisitos: Experiencia en búsqueda o gestión de influencers, afiliados o creadores. Capacidad analítica para evaluar métricas de performance. Alta capacidad de ejecución y organización. Comunicación clara y persuasiva (escrito). Familiaridad con herramientas de búsqueda (Instagram, YouTube, TikTok, LinkedIn, bases de datos). Se valora: Experiencia en marketing de afiliados o performance. Conocimiento de audiencia hispana en USA. Uso de herramientas de scraping o automatización. Horario: Lunes a Viernes: 09:00 AM a 06:00 PM (Hora de Miami)

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