About us Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity. We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them. About the role We are looking for a Senior Marketing Automation Specialist to join our CRM & Lifecycle team and play a key role in the execution, optimization, and evolution of our marketing automation strategy across multiple initiatives and markets. This role combines hands-on execution, technical ownership, and cross-functional collaboration, working closely with Product, Data, Engineering, and Content teams. The ideal candidate is highly proficient in Klaviyo, comfortable working with event-based architectures, and experienced in integrating data and tools through APIs and webhooks.

Key Responsibilities

Design, build, and optimize automated customer journeys across email, push, SMS, and WhatsApp. Manage advanced segmentation, personalization logic, and conditional workflows using behavioral and transactional data. Continuously test and optimize automation flows to improve conversion, engagement, retention, and LTV. Collaborate with Product, Data, and Engineering to define and consume events, parameters, and payloads. Support and validate integrations between internal systems, CDPs, analytics tools, and marketing platforms using APIs and webhooks. Analyze campaign and flow performance, run experiments, and document learnings. Translate business needs into clear CRM and technical requirements, ensuring timely execution. Required Skills & Experience 5+ years of experience in Marketing Automation, CRM, or Lifecycle Marketing. Strong hands-on experience with Marketing Automation tools or CRM. Experience with Klaviyo will be highly valued. Proven experience with event-based data models, CRM integrations, APIs, and webhooks. Strong analytical mindset and experience optimizing performance through data. Ability to manage multiple initiatives in a fast-paced environment. Excellent written and spoken English.

Nice to Have

Experience with CDPs or data pipelines. Working knowledge of SQL or analytics querying. Experience with data visualization tools (Looker, Tableau, Power BI). Experience in subscription-based or digital products.

What We Offer

High-impact role within the CRM & Lifecycle team. Exposure to multiple strategic projects and initiatives. Strong collaboration with Product, Data, and Engineering. Remote-first environment with flexible location. Competitive compensation based on experience.