Note: The job is a remote job and is open to candidates in USA. Sapiens is seeking an Account Based Marketing Manager for North America to lead Account-Based Marketing (ABM) and demand generation initiatives aimed at revenue growth. This high-impact role requires strategic thinking and execution, working closely with Sales, Product Marketing, and other partners to drive measurable results.

Responsibilities

• Own and execute the North America ABM strategy aligned to revenue and sales priorities
• Develop and manage ABM motions across Tier 1 and Tier 2 accounts
• Translate business objectives into clear, scalable ABM programs
• Lead multi-channel demand generation campaigns across:
• + Paid media
• + SEO / AEO / GEO
• + Email and marketing automation
• + Content and digital channels
• Partner with agencies and vendors while retaining accountability for performance, ROI, and outcomes
• Ensure campaigns are aligned with sales plays, account plans, and regional priorities
• Partner closely with Sales leadership, account teams, SDRs, and regional marketing
• Align on target accounts, messaging, campaign timing, and follow-up strategies
• Act as a strategic marketing partner focused on revenue impact, not just activity
• Own performance reporting and insights across engagement, conversion, pipeline contribution, and ROI
• Use data to identify opportunities, optimize campaigns, and improve efficiency
• Continuously test, learn, and iterate to drive improved outcomes
• Leverage AI tools to improve targeting, personalization, messaging, and campaign effectiveness
• Identify practical ways to incorporate AI into ABM execution and performance optimization
• Increased pipeline and revenue contribution from target accounts
• Strong engagement and conversion rates across ABM campaigns
• Improved campaign efficiency and return on investment
• Clear alignment and credibility with Sales and cross-functional stakeholders
• Data-driven reporting that demonstrates marketing’s impact on revenue

Skills

• 5–8+ years of experience in B2B ABM, demand generation, or growth marketing
• Proven experience owning and leading ABM programs tied to revenue outcomes
• Strong understanding of: Paid media strategy, ABM frameworks and segmentation, Multi-channel demand generation
• Experience with HubSpot, Salesforce, and ABM platform
• Strong analytical and performance-optimization skills
• Comfortable operating in a KPI-driven, performance-focused environment
• Experience leveraging AI tools to enhance marketing effectiveness
• Strong communication skills and ability to partner with senior sales stakeholders

Company Overview