Note: The job is a remote job and is open to candidates in USA. Apptad is seeking a hands-on AI/ML Product Manager to support the launch of a next-generation loyalty and personalization platform. This role will lead requirements gathering and product definition, translating AI-driven insights into executable product capabilities for campaigns and customer engagement.

Responsibilities

• Lead requirements gathering and structured workshops with Marketing, Loyalty, and Operations teams to define:
• Promotions, rewards, and campaign needs
• Customer journeys (earn, engage, redeem)
• Translate business input into:
• Epics, user stories, and detailed product requirements
• Functional and non-functional specifications
• Define and operationalize AI/ML use cases, including:
• Predictive segmentation and targeting
• Personalized offers and rewards
• Behavioral insights and pattern detection
• Ensure AI outputs are actionable within marketing campaigns and loyalty experiences
• Support RFP, vendor evaluation, and build vs. buy decisions
• Partner cross-functionally with Product, Marketing, Engineering, and Data Science to drive delivery
• Define measurement frameworks including campaign tracking, segmentation performance, and experimentation

Skills

• 5–8+ years of Product Management experience
• Proven experience leading business workshops and stakeholder sessions
• Proven experience converting ambiguous requirements into structured product artifacts
• Experience in one or more: Loyalty, Martech, CRM, or customer engagement platforms
• Experience in AI/ML-driven or data-driven personalization products
• Strong understanding of customer segmentation, campaigns, and lifecycle marketing
• Technical & Tooling Skills (Required)
• Agile & Product Tools: Jira, Confluence (backlog management, sprint planning, documentation)
• Product Artifacts: PRDs, epics, user stories, acceptance criteria
• Workshop Frameworks: Journey mapping, JTBD, capability mapping
• Data & Analytics: SQL (working knowledge), segmentation logic, A/B testing
• SaaS / Martech Platforms: CRM, CDP, campaign orchestration tools (e.g., Salesforce Marketing Cloud or similar)
• Working knowledge of APIs, system integrations, and data flows
• Experience with loyalty platforms or rewards ecosystems
• Experience supporting RFP/vendor selection processes
• Familiarity with personalization engines or recommendation systems

Company Overview

Company H1B Sponsorship