Note: The job is a remote job and is open to candidates in USA. UpKeep is a fast-scaling SaaS company focused on reinventing maintenance through AI-powered solutions. They are seeking a strategic Director of Growth to oversee revenue generation and demand strategy, collaborating with Sales and Product Marketing to drive business outcomes and build a repeatable growth engine.

Responsibilities

• Own pipeline creation at scale: Set the demand generation strategy to consistently deliver MQLs, SAOs, and revenue-generating opportunities
• Budget ownership: Manage and optimize a multimillion-dollar demand gen budget across digital, field, and ABM campaigns
• Campaign leadership: Direct the execution of integrated campaigns across paid media, events, webinars, email nurture, ABM, SEO, and partnerships
• Performance optimization: Establish and continuously refine lead scoring, routing, and follow-up SLAs in close collaboration with Sales leadership
• Data-driven rigor: Build dashboards and frameworks for CPL, CAC, pipeline contribution, win rates, and ROI by channel; present results regularly to executive leadership
• Innovation and experimentation: Drive a culture of rapid testing—scaling what works, cutting what doesn’t—and champion new approaches such as PLG campaigns, consulting partnerships, and AI-enabled engagement
• Team leadership: Mentor and grow a high-performing demand gen team; instill best practices in campaign operations, experimentation, and cross-functional alignment
• Event and ABM strategy: Oversee in-person and digital events as well as account-based initiatives that accelerate pipeline for mid-market and enterprise accounts
• AI integration: Lead the adoption of AI in marketing workflows—leveraging it to accelerate content, improve targeting, and optimize campaign performance

Skills

• 8–10+ years of B2B SaaS marketing experience with direct ownership of demand generation; proven success in mid-market and enterprise segments
• Track record of building and scaling integrated demand programs that deliver measurable pipeline and revenue growth
• Deep expertise across multiple channels: paid digital, ABM platforms (6sense, Demandbase), SEO, and email automation
• Strong analytical skills; proven ability to manage attribution, forecasting, and reporting within Salesforce, HubSpot/Marketo, and Excel
• Demonstrated experience managing multi-million-dollar budgets and presenting performance outcomes to executives
• Skilled at building and leading teams; proven ability to align Sales, Marketing, and Product stakeholders around shared pipeline goals
• Comfort with AI and emerging technologies to enhance campaign velocity and creativity
• Experience launching ABM programs from the ground up
• Background in scaling demand generation in high-growth SaaS environments
• Hands-on success with AI-driven marketing experimentation

Benefits

• Annual bonus
• Benefits
• Equity

Company Overview