Note: The job is a remote job and is open to candidates in USA. Kai is a stealth social media startup focused on rebuilding cybersecurity for the machine-speed era. They are seeking a founding product marketer to establish the product marketing function, define messaging frameworks, and collaborate with various teams to enhance the company's narrative and sales enablement.

Responsibilities

• Build Kai's product marketing function from the ground up, establishing the messaging frameworks, positioning, and go-to-market processes that will scale with the company
• Define and maintain the full suite of GTM and sales enablement assets that equip the revenue team to win: personas, messaging guides, battlecards, demo scripts, objection handling guides, sales playbooks, and case studies
• Partner with product management to develop launch strategies for new capabilities and ensure every release lands with the right story, in the right channels, at the right time
• Collaborate with demand generation to create campaign content and ensure every program is grounded in strong product narratives and mapped to pipeline goals
• Partner with product and sales to synthesize field feedback into sharper positioning and continuously improve how Kai tells its story
• Represent the Kai platform and narrative in customer conversations, analyst briefings, events, and partner engagements

Skills

• 6-8 years of product marketing, technical marketing, or product management experience within cybersecurity, infrastructure, cloud, or enterprise SaaS
• Deep understanding of enterprise security buyers, including CISO-level personas, procurement dynamics, and how security decisions get made in large organizations
• Proven ability to build differentiated positioning and messaging in complex, technical markets where the category itself is still being defined
• Strong track record of owning core GTM assets from scratch: messaging frameworks, pitch decks, competitive battlecards, objection handling guides, and sales enablement content
• Experience partnering with product, sales, and GTM strategy teams on launches, pricing and packaging discussions, and competitive positioning
• Exceptional ability to translate complex technical concepts into clear, compelling narratives for both practitioner and executive audiences
• Comfortable operating across multiple priorities in a high-velocity environment, balancing long-term strategy with near-term execution demands

Benefits

• Highly competitive salary
• Meaningful equity
• A culture where your contributions are recognized and rewarded as we grow

Company Overview