Note: The job is a remote job and is open to candidates in USA. Creative Circle is seeking a Freelance Marketing Data Analyst to join their client's team, a background check company. The role involves analyzing large datasets, managing CRM and marketing automation data, and presenting insights to enable data-driven decision-making.

Responsibilities

• Extract, synthesize, and analyze large datasets from Salesforce, HubSpot, web analytics, and paid media platforms to uncover trends and measure B2B marketing performance
• Own CRM and marketing automation data management, ensuring data integrity and acting as a subject matter expert for system structure and data flow
• Build, maintain, and automate dashboards and reports tracking key marketing KPIs (lead velocity, MQL-to-SQL conversion, attribution, ROI, engagement)
• Partner with Marketing, Sales, and Operations stakeholders to translate business needs into analytical solutions and reporting frameworks
• Conduct deep-dive campaign and channel performance analyses to optimize budget allocation and improve marketing effectiveness
• Support and proactively improve data quality processes, identifying gaps and recommending enhancements to data capture and usability
• Assist in developing and refining multi-touch attribution models to better understand the customer journey
• Present insights and recommendations to leadership, enabling data-driven decision-making across the organization

Skills

• 3+ years of experience in marketing analytics, business intelligence, or data analysis, preferably within a B2B environment
• Advanced SQL skills, with experience extracting, transforming, and joining data across multiple systems
• Hands-on experience with Salesforce and HubSpot, including reporting, campaign tracking, and data architecture
• Strong analytical mindset with experience in statistical analysis, A/B testing, and marketing performance measurement
• Proven ability to translate complex data into clear, actionable insights for non-technical stakeholders
• Excellent communication and presentation skills, with experience working cross-functionally with marketing, sales, and leadership teams
• High attention to detail and commitment to data accuracy, with the ability to manage multiple projects simultaneously in a fast-paced environment
• Proficiency in Excel and data visualization tools (Power BI or similar preferred)

Benefits

• This is a 40 hour per week, 100% remote role
• This is a W2 position No C2C

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