Note: The job is a remote job and is open to candidates in USA. Wave is on a mission to make Africa the first cashless continent by building accessible financial services. The Head of Brand Design and Creative will define and lead the brand design strategy, build a high-performing creative team, and ensure brand consistency to support Wave's growth across Africa.

Responsibilities

• Define and lead Wave’s brand design strategy, ensuring it supports business objectives across all markets
• Conceive and implement scalable brand systems, guidelines, approval processes and quality standards to ensure consistency and local adaptability
• Build, structure, and lead a global team of brand designers and creative leads
• Establish clear creative processes, intake systems, prioritisation frameworks, and review cadences to improve efficiency and quality
• Partner closely with Marketing, Growth, Product and leadership to align creative output with strategic priorities
• Lead and facilitate high-level creative direction sessions and provide clear, actionable feedback that elevates the team’s work
• Collaborate and optimize relationship with external agencies, production partners, and vendors
• Set performance standards, mentor team members, and build career development paths

Skills

• 10+ years of experience in brand design or creative leadership roles
• Experience leading and scaling creative teams in high-growth environments
• Proven ability to design and implement scalable creative systems and governance frameworks
• Experience operating across multiple markets or regions
• Strong strategic thinking paired with high creative standards
• Experience managing agencies and external partners
• Fluent in English (French is a strong advantage)
• Hold a BSc/BA in advertising, fine art, design, or a relevant field
• You will be occasionally be required to travel to our operating markets
• Have successfully built and scaled creative or brand teams in high-growth, multi-market environments
• Demonstrate strong organisational leadership, with the ability to implement structured processes and operating models
• Have a proven track record of translating brand strategy into scalable systems and consistent execution
• Are experienced in cross-functional leadership and influencing senior stakeholders
• Bring experience managing external agencies and complex production workflows
• Have strong business acumen and understand how brand contributes to growth, trust, and customer adoption
• Combine high creative standards with operational rigor and accountability

Benefits

• Subsidised health insurance for you and your dependents, and retirement contributions (both vary from country to country)
• 6 months of fully paid parental leave and subsidised fertility assistance
• Unlimited vacation with a 20-day minimum requirement
• $10,000 annual charitable donation matching

Company Overview

• Wave Mobile Money provides an app-based financial solution to save, transfer, and borrow money. It was founded in 2008, and is headquartered in Dakar, Dakar, SEN, with a workforce of 1001-5000 employees. Its website is https://www.wave.com.