Note: The job is a remote job and is open to candidates in USA. Otter Products is seeking a Lead eCommerce Analyst to join their eCommerce team. This role involves spearheading analytics strategy, conducting complex data analysis, and optimizing e-commerce performance through data-driven insights.

Responsibilities

• Define and lead Direct to Consumer (DTC) eCommerce data strategy, aligning digital analytics with growth, customer acquisition, and revenue objectives
• Drive profitable growth by linking marketing spend, merchandising decisions, and customer behavior to Lifetime Value (LTV), margin and retention
• Establish advanced marketing frameworks, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) incrementality to optimize marketplace performance
• Shape customer lifecycle strategy through cohort analysis, segmentation, and personalization across acquisition, conversion and retention
• Develop forecasting and predictive models to support demand planning, inventory strategy and revenue growth
• Partner with leadership to influence pricing, promotional strategy, and digital investment decisions
• Identify and implement new tools and technologies to enhance digital analytics and personalization capabilities
• Oversee end-to-end DTC funnel performance, including homepage, category pages, Product Detail Pages (PDPs), cart, and checkout optimization
• Manage digital experimentation strategy, including A/B and multivariant testing, to improve conversion rate and Average Order Value (AOV)
• Oversee acquisition performance across paid media, Search Engine Optimization (SEO), email, SMS, and affiliate channels
• Ensure robust data collection, tagging, and governance across analytics platforms and tools
• Develop and maintain executive dashboards with consistent key performance indicators (KPIs) across channels and campaigns
• Drive cross-functional alignment across marketing, merchandising, operations, and technology teams to execute data-driven initiatives
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment
• Other duties as assigned

Skills

• Bachelor's degree required. Experience in lieu of degree may be considered
• Minimum of eight years of experience in web analytics, specializing in strategy development and implementation is required
• Advanced skills in the use of various web analytics tools, including Google Analytics 360, GA4, Adobe Analytics, and HotJar, required
• Highly advanced skills in managing profiles, integrating third-party tags and creating tagging strategy required
• Extensive skills in creating and delivering regular and ad-hoc reports and dashboards using tools like Microsoft Excel, Looker Studio, and Power BI required
• Experience with analyzing the customer journey and evaluating product performance required
• Experience in A/B testing, optimization, and collaborating with UX/UI teams for data-driven design changes required
• Experience with Tealium Tag Manager preferred

Benefits

• Medical
• Dental
• Vision
• Basic life
• Voluntary life
• Long-term and short-term disability
• Employee assistance program
• Flexible spending accounts
• Health savings account
• 401(k) retirement plan
• Accrued paid time off based on seniority
• Volunteer time off
• Parental leave
• Bereavement leave
• Company holidays
• Years of service awards
• Variable Incentive Program - This position is eligible for the Profit Sharing Program

Company Overview

Company H1B Sponsorship