Note: The job is a remote job and is open to candidates in USA. Gerben IP is a nationally recognized trademark law firm seeking a creative and resourceful Marketing Assistant to join their team. The role focuses on executing and expanding a new outreach and market research initiative targeting in-house counsel seeking trademark assistance, with opportunities to grow into broader marketing responsibilities over time.

Responsibilities

• Conducting deep internet and market research to identify potential clients and opportunities
• Building and organizing targeted prospect databases
• Assisting with outreach strategy and campaign development
• Researching industries, companies, founders, and events that they frequent
• Identifying creative opportunities for engagement and visibility
• Assisting with content ideas and messaging for digital outreach and social media
• Social media strategy
• Content development
• LinkedIn and Instagram marketing

Skills

• Creative and resourceful
• Self-starter to help build a new marketing initiative
• Ability to contribute ideas and solve problems
• Conducting deep internet and market research to identify potential clients and opportunities
• Building and organizing targeted prospect databases
• Assisting with outreach strategy and campaign development
• Researching industries, companies, founders, and events
• Identifying creative opportunities for engagement and visibility
• Assisting with content ideas and messaging for digital outreach and social media
• Good at graphic design
• Naturally curious and loves research
• Strong problem solver who can figure things out independently
• Wants ownership and responsibility instead of micromanagement
• Understands how modern digital marketing works
• Organized, reliable, and results-oriented
• Enjoys creative thinking and strategic outreach
• Ability to create engaging content for social media
• Experience creating content for LinkedIn or Instagram
• Understand social media engagement and audience growth
• Experience with marketing research tools or CRM systems
• Strong writing and communication skills

Benefits

• Competitive salaries and benefits depending on experience
• Mostly remote working environment

Company Overview