Note: The job is a remote job and is open to candidates in USA. Salient is a performance optimization partner that helps organizations achieve better decision-making through technology and expertise. They are seeking a Marketing Coordinator to support their commercial division by executing marketing campaigns, managing social media, and coordinating events. The role requires strong organizational skills and collaboration with various teams to drive marketing initiatives.

Responsibilities

• Support the execution of lead generation and account-based marketing campaigns aligned to commercial growth priorities
• Assist with campaign setup, coordination and follow-up across email, LinkedIn, HubSpot and other digital channels
• Coordinate with sales to support ABM outreach, campaign touchpoints, messaging alignment and lead follow-up
• Track campaign activity, engagement and performance to support reporting and optimization
• Conduct prospect, account, industry, event and competitor research, then organize findings into clear summaries, spreadsheets or recommendations
• Write and edit marketing copy, including email campaigns, social posts, landing page content, blog drafts and sales enablement materials
• Ensure content aligns with Salient’s brand voice, tone, positioning and commercial audience
• Support content workflows by coordinating drafts, reviews, updates and publishing schedules
• Support Salient’s commercial social media presence, with a primary focus on LinkedIn
• Draft post copy, coordinate social media calendars and create supporting visuals
• Support evergreen content development for LinkedIn and Twitter/X
• Monitor relevant industry conversations and identify opportunities for approved content, comments or campaign themes
• Support marketing initiatives tied to trade shows, conferences, webinars, sales meetings and smaller prospect events
• Build and support HubSpot email campaigns, lists, workflows and follow-up processes for event marketing and sales outreach
• Create and manage supporting event assets, including email templates, landing pages, social posts, signage, handouts and sales materials
• Coordinate event timelines, logistics, deliverables, lead capture and post-event handoff to sales
• Create polished, on-brand marketing assets using Canva, Adobe and approved templates
• Support design needs for social media, email campaigns, presentations, sales materials, event assets and campaign visuals
• Maintain visual consistency across marketing materials in alignment with Salient brand guidelines
• Provide day-to-day marketing support as priorities evolve

Skills

• 3–5 years of experience in a marketing coordinator, marketing generalist or similar hands-on marketing role
• Experience supporting B2B marketing efforts, preferably within consulting, technology, consumer goods, wholesale, retail, grocery or convenience industries
• Strong writing skills with experience drafting email, social, blog and campaign copy
• Experience supporting sales-aligned marketing, lead generation, ABM or campaign execution
• Experience managing or supporting social media channels, especially LinkedIn
• Working knowledge of HubSpot Marketing Hub and Sales Hub
• Comfort using design tools such as Canva and Adobe
• Strong organization, attention to detail and ability to manage multiple priorities
• Ability to follow instructions carefully and complete assignments in the requested format, including spreadsheets, charts, summaries, campaign trackers, briefs or recommendations
• Collaborative mindset and ability to work cross-functionally with sales and leadership teams
• Bachelor's degree in Marketing, Business or a related field preferred

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