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[Remote] Marketing Manager

Remote · Canada Full-time

Note: The job is a remote job and is open to candidates in USA. PSI CRO is a leading Contract Research Organization with a focus on clinical trials and a commitment to high-quality services. They are seeking a Social Media and Digital Events Marketing Manager to enhance their online presence and manage engagement through various marketing strategies and events.

Responsibilities

  • Contribute to global marketing strategy
  • Plan and execute multi-channel marketing campaigns to generate qualified leads
  • Helps develop the strategic plan for social media channels and digital events
  • Managing day-to-day tactics and overall campaign management in alignment with overall marketing goals and business objectives
  • Plan, organize, and execute webinars and digital events, ensuring a seamless experience for participants and stakeholders. Managing vendors where appropriate
  • Helps develop PSI marketing strategy in support of sales and marketing
  • Monitors and analyzes marketing campaign performance and adjusts strategies, track marketing KPIs and evaluates ROI
  • Manage and maintain PR contacts in industry/paid advertisements/placements
  • Conduct market research
  • Manages marketing team activities across social channels and digital events

Skills

  • Bachelor's degree
  • At least 5-8 years running B2B social media campaigns (LinkedIn)
  • Experience running digital events (coordinating, content development, post event activity)
  • Proficiency in Canva or other design tools such as Adobe Photoshop
  • Strong writing and editing experience
  • Outstanding verbal communication skills
  • Capable of managing multiple projects at once with high attention to detail
  • Comfortable in a dynamic, fast-paced environment
  • East Coast Location Preferred
  • Experience with Instagram, Facebook, TikTok and/ weChat is a plus
  • Event planning experience is a plus
  • Branding experience is a plus

Benefits

  • Remote work

Company Overview

  • PSI is a leading full-service global Contract Research Organization whose key strength is predictable patient enrollment across multiple therapeutic areas. It was founded in 1995, and is headquartered in Zug, Zug, CHE, with a workforce of 1001-5000 employees. Its website is https://www.psi-cro.com/.
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