Note: The job is a remote job and is open to candidates in USA. The Shooter's Network is a training and support platform for videographers aiming to transition to high-value clients. They are seeking a Marketing Manager to lead and execute marketing initiatives that attract and convert videographers into clients, focusing on multi-channel campaigns and measurable growth.

Responsibilities

• Lead and execute end-to-end marketing initiatives to attract and convert qualified videographers into high-value clients
• Develop and manage multi-channel campaigns, including paid and organic social, email marketing, and content funnels
• Build and optimize marketing funnels, manage ad campaigns, craft compelling messaging and offers, coordinate with designers and content creators, and track performance against key metrics
• Design and test new acquisition strategies, refine audience targeting, and collaborate closely with leadership to align marketing efforts with product, sales, and community goals
• Manage agencies or freelancers as needed, document repeatable processes, and continually iterate based on data to scale results

Skills

• Proven experience in performance marketing for online education, coaching, or agency-style businesses, with a track record of driving leads and revenue growth
• Strong digital campaign skills, including paid social (e.g., Facebook, Instagram, YouTube), funnel-building, landing page optimization, and email marketing automation
• Expertise in marketing strategy and positioning, including audience research, offer creation, messaging, and differentiation in competitive online markets
• Data-driven mindset with strong analytical skills, experience using marketing analytics tools and dashboards, and the ability to translate data into clear action plans
• Excellent written and verbal communication skills, with the ability to create compelling copy for ads, emails, landing pages, and social content
• Experience managing external vendors or freelancers (designers, media buyers, copywriters) and coordinating delivery to meet deadlines and performance targets
• Comfort working in a lean, fast-paced, experiment-driven environment; ability to prioritize, self-manage, and adapt quickly to changing needs
• Familiarity with the creator, videography, or freelance ecosystem is highly preferred

Company Overview