Note: The job is a remote job and is open to candidates in USA. Nayamode is seeking a Program Manager for Media Advertising & Conversion, responsible for the strategy, planning, execution, and performance of paid media programs across digital and traditional channels. This role focuses on driving business outcomes by managing media investments and collaborating with cross-functional teams to optimize campaigns and improve conversion performance.

Responsibilities

• Develop and own integrated paid media strategies aligned with business objectives across digital and traditional channels
• Plan, implement, monitor, and optimize advertising campaigns
• Manage media budgets, forecasts, and approvals
• Coordinate media buying and campaign execution with agency partners
• Maintain campaign timelines, project updates, and stakeholder communication
• Analyze campaign performance data and translate findings into actionable improvements
• Optimize conversion performance across the marketing funnel
• Conduct A/B and multivariate testing, funnel analysis, and usability reviews
• Track and improve ROAS, lead quality, and conversion rates
• Build and maintain an ongoing optimization roadmap
• Develop and document conversion rate optimization (CRO) best practices
• Partner with marketing, brand, analytics, UX, and production teams to align campaign execution
• Collaborate with agency partners and vendors
• Communicate campaign performance and recommendations to stakeholders
• Support training and education of internal teams on conversion optimization
• Maintain campaign documentation and reporting
• Support compliance and approval processes as required
• Manage multiple projects simultaneously in a fast-paced environment
• Perform other duties as assigned

Skills

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 5–6+ years of digital marketing experience, including paid media
• Experience managing complex media campaigns and budgets
• Hands-on experience with Google Ads
• Hands-on experience with The Trade Desk
• Hands-on experience with Meta advertising platforms
• Hands-on experience with Adobe Analytics or similar analytics platforms
• Strong analytical, communication, and project management skills
• Ability to interpret data and make data-driven decisions
• Proficiency with Microsoft Office or similar productivity tools
• Experience with Tableau or similar visualization tools
• Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• Knowledge of conversion tracking and attribution models
• Experience with project management software
• Experience working in regulated or compliance-driven industries
• Agency or high-growth company experience
• Experience collaborating with creative or design teams

Company Overview