Note: The job is a remote job and is open to candidates in USA. Connecticut Innovations is Connecticut’s strategic venture capital arm, passionate about serving its portfolio of companies. The Growth Marketer at Naboo will develop and implement strategies to create market awareness and generate leads, working closely with the Founders and product/engineering teams to align efforts throughout the client journey.

Responsibilities

• Support the achievement of the company’s revenue goals and objectives
• Manage marketing to quantifiable quotas and metrics that support the commercial funnel from lead to cash
• Build an efficient demand generation engine to provide Ideal Client Profile aligned opportunities
• Design, build, and manage the top of funnel strategy in support of sales achievement while constantly tracking, measuring, reacting to conversion trends at every stage of funnel from lead to cash
• Provide a library of relevant, targeted assets that generate demand, optimize conversion and accelerate flow through the commercial funnel
• Create lead generation programs to grow target markets with focus on developing inbound
• Program events, communication campaigns, webinars, digital-social media-blog posts
• Write marketing content/copy that supports assets such as email campaigns, website pages, digital, social, newsletters, webinar series
• Contribute to the creation of product marketing content to inform product descriptions
• Assist in preparing and monitoring consistent presentations & other materials used company wide

Skills

• Bachelor's degree in business, marketing, or related field
• Experienced in building/co-building a marketing function at a high growth early-stage company before, preferably from scratch. Including marketing engine, playbook, & team
• You have a deep experience at enterprise SaaS marketing (e.g., ABM) with multiple stakeholders and high ACV deals
• 5+ years as a strong successful marketing professional
• Highly data driven, analytical, and structured
• You enjoy both strategic and tactical thinking
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty
• Strong presentation skills; proficient in Word, Excel, Outlook, and PowerPoint
• You are a self-starter, a go-getter who needs little direction to problem solve
• You are a leader that enjoys mentorship and coaching to bring others up around you and reach their potential
• You are willing to step up beyond the core responsibilities to get the job done
• You have an entrepreneurial spirit that embraces continual learning, change and growth
• You are curious and a risk taker who is willing to test, fail, learn
• You care about being inclusive, promoting equity, and celebrating diversity
• You are available to work a flexible schedule
• You possess good knowledge and hands on mindset surrounding call coaching and email structuring to generate success from outreach

Company Overview