Note: The job is a remote job and is open to candidates in USA. Varsity Brands is a leading global source for cheerleading, dance team, performing arts, and yearbook services. The New Business Development Advisor plays a critical role in establishing partnerships with customers and driving revenue growth across assigned accounts, specifically for the Small Gym Summit Championship and Varsity All Star Fashion.

Responsibilities

• Increase Varsity All Star revenue across assigned event and fashion accounts
• Identify growth opportunities and at-risk events; strengthen customer relationships to secure and expand team participation
• Drive the enrollment and growth of the Small Gym Summit Championship
• Grow assigned customer accounts by solidifying team participation and targeting new opportunities
• Conduct proactive outreach, including cold calling, to generate and expand revenue opportunities for Varsity All Star events
• Assist programs in developing a customized Varsity Event schedule tailored to their specific team needs
• Re-engage Non-Varsity and Non-USASF customers to bring them back into the Varsity event ecosystem
• Serve as the customer facing lead for the Small Gym Summit Championship
• Support and promote V-Connect Meetings and Varsity University initiatives
• Monitor and report on competitor events and industry trends
• Maintain comprehensive knowledge of Varsity event and product offerings
• Use customer feedback to inform recommendations on product mix or program adjustments
• Provide regular updates and reports on sales calls and account activity
• Evaluate, process, and communicate discount and rebate plans as needed
• Serve in a high-level management and/or support role at select events
• Participate in committees, boards, and workgroups that support business objectives
• Take ownership of a special event or event series (e.g., Small Gym Summit)

Skills

• Strong familiarity with productivity tools, including Microsoft Office Suite
• High proficiency with Salesforce
• Proven customer service and sales experience
• Excellent organizational skills with the ability to manage multiple projects simultaneously
• Exceptional communication and interpersonal skills for engaging with diverse stakeholders
• Ability to work both independently and collaboratively within a team environment
• Strong problem-solving abilities to effectively resolve unexpected customer challenges
• Capacity to assist with leadership and sales training for the Advisor team
• Bachelor's Degree or work experience equivalent
• Minimum of 5 years direct sales experience
• Experience in dance/cheer/performing arts is a plus

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Company Overview