Note: The job is a remote job and is open to candidates in USA. Yes& Agency is seeking a data-driven Paid Search Specialist to join their team, primarily serving Federal Government, Healthcare, Association, and Higher Education clients. The role involves optimizing paid search campaigns across various platforms and collaborating with internal teams to develop strategic plans that meet client objectives.

Responsibilities

• Work with clients and internal teams to help define goals and objectives, and develop strategic paid search plans that establish and improve KPIs, including CPL, CPA, ROAS, conversion rates, impression share, and more
• Conduct keyword research, audience analysis, and competitive benchmarking
• Develop campaign structures, ad copy, extensions, and landing page recommendations
• Launch, manage, and continuously optimize paid search campaigns across Google Ads (including PMax) and Microsoft Ads, primarily through SA360
• Monitor and optimize keywords, bids, budgets, audiences, and targeting strategies
• Execute A/B tests to improve CTR, conversion rate, and ROAS
• Identify opportunities for campaign improvements, expansion, and growth
• Configure, maintain, and troubleshoot conversion tracking using GA4 and Google Tag Manager (GTM)
• Ensure data accuracy across Google/Microsoft Ads, GA4, CRM, and reporting platforms
• Validate tracking implementations using browser developer and tag debugging tools
• Support attribution analysis and performance measurement initiatives
• Analyze results and develop insightful performance reports
• Stay up to date on advertising industry trends and best practices, including emerging AI platforms

Skills

• Hands-on proficiency with SA360, Google Ads, and Bing is required
• Proficiency with conversion tracking configuration within GA4
• Bachelor's degree in marketing, communications, advertising, public relations, or another related field
• 3-4+ years of relevant experience in paid search and programmatic digital media
• Resourceful and detail-oriented with strong problem-solving and time management skills; adept at working under tight deadlines; able to evaluate priorities and manage multiple campaigns simultaneously
• Ability to research and learn to use new platforms; test tactics and strategies; and analyze performance and recommend optimizations
• Strong organization and project management skills, with the ability to manage media budgets, schedules, and coordinate with internal project teams
• Proficient in Microsoft Office products including PowerPoint, Teams, and advanced Excel functions (pivot tables, vlookup, data visualization, etc)
• Agency experience strongly preferred
• Google Ads/GA4 Certification
• Experience with GTM and Google Data Studio
• Experience with CRM integrations (Salesforce, HubSpot, AEM, etc.)
• Programmatic media on DV360, and/or paid social media
• Agency experience working with clients in federal government, associations, or healthcare

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