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[Remote] Senior Associate, Copywriting (Advertising & Marketing)

Remote · Vietnam Full-time

Note: The job is a remote job and is open to candidates in USA. Protective Life is a company dedicated to helping protect customers against life’s uncertainties. They are seeking a Senior Associate Copywriter to create engaging content that simplifies complex financial concepts and supports brand messaging across various channels.

Responsibilities

  • Create purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing priorities
  • Adapt messaging for different channels and audiences, ensuring consistency while optimizing for format and engagement
  • Translate complex ideas into clear, accessible language, particularly in financial and insurance contexts
  • Contribute to campaign development, including creating message variations that support audience segmentation and performance goals
  • Develop a wide range of content, such as product materials, sales enablement tools, digital and social content, presentations, and marketing communications
  • Partner closely with cross-functional teams (e.g., creative, content strategy, marketing) to deliver cohesive and aligned messaging
  • Maintain high standards of quality and accuracy, ensuring all content adheres to brand guidelines and established processes
  • Manage multiple projects and timelines effectively in a dynamic, fast-paced environment
  • Continuously build knowledge of the organization’s brand, products, and services
  • Support an inclusive, collaborative, and creative team environment
  • Take on additional responsibilities as needed to support team and organizational goals

Skills

  • Professional experience: 7+ years of copywriting across multiple formats and channels, with a portfolio demonstrating range and impact
  • Clarity and communication: Ability to simplify complex or technical information for diverse audiences
  • Analytical thinking: Skilled at synthesizing input from multiple sources into cohesive, effective messaging
  • Adaptability: Comfortable adjusting tone, style, and approach based on audience and channel
  • Collaborative mindset: Open to feedback and committed to continuous improvement through iteration
  • Organization & accountability: Proven ability to manage competing priorities and deadlines
  • Technical proficiency: Experience with project management and collaboration tools (e.g., Workfront, Mural, Figma, or similar)
  • Education: Bachelor's degree in communications, marketing, journalism, or a related field preferred
  • Industry knowledge (helpful, not required): Familiarity with financial services, insurance, or investment products, and understanding of marketing and sales processes

Benefits

  • Comprehensive health, dental and vision insurance
  • Mental health benefits and an employee assistance program
  • Paid time off, paid parental leave, short-term disability, and a cultural observance day
  • Contributions to healthcare accounts
  • A pension plan
  • A 401(k) plan with Company matching
  • ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards
  • Annual incentive based on individual and Company performance

Company Overview

  • Protective is a holding company, whose subsidiaries provide financial services It was founded in 1907, and is headquartered in Birmingham, Alabama, USA, with a workforce of 1001-5000 employees. Its website is http://www.protective.com/.
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