Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud that leverages advanced artificial intelligence and consumer signals. They are seeking a Senior Manager for their Data Science & Analytics division to develop performance-oriented marketing strategies and deliver actionable insights to enhance client customer acquisition efforts.

Responsibilities

• Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities
• Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes
• Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals
• Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact
• Establish and maintain robust testing frameworks that are statistically valid and operationally scalable
• Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication
• Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns
• Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention
• Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities
• Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact

Skills

• Master's degree in Analytics, Management Science, MIS or similar quantitative disciplines
• 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing
• Expertise in advanced analytics tools and Business Intelligence tools
• Proven experience designing and scaling experiments in a digital environment
• Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights
• Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

Company Overview

Company H1B Sponsorship