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[Remote] Senior Manager, Revenue Marketing

Remote · Sri Lanka Full-time

Note: The job is a remote job and is open to candidates in USA. Flashfood is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. They are seeking a Senior Manager, Revenue Marketing to own the marketing strategies that engage enterprise grocery retailers and drive revenue growth.

Responsibilities

  • Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint
  • Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals
  • Develop a deep understanding of grocery retail decision-makers and continuously refine how we engage them
  • Partner with Revenue leadership to identify market opportunities and strategic growth initiatives
  • Act as the connective tissue between Product Marketing, Sales, Partnerships, and Customer Success to ensure a consistent market narrative
  • Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts
  • Develop account-based programs that combine paid media, email, and personalized outreach
  • Create scalable approaches to engaging senior retail decision-makers while maintaining a highly targeted go-to-market motion
  • Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns
  • Continuously test, optimize, and evolve programs based on performance and business priorities
  • Own Flashfood's LinkedIn strategy, including company presence, executive thought leadership, content promotion, and audience growth
  • Build a content strategy that supports awareness, consideration, and deal acceleration across the buyer journey
  • Partner with Product Marketing to translate customer insights, product innovation, and industry trends into compelling stories
  • Create customer success narratives, ROI-focused case studies, and proof points that demonstrate measurable retailer outcomes
  • Identify opportunities to elevate Flashfood's visibility within grocery, retail technology, and sustainability conversations
  • Lead Flashfood's event and field marketing strategy, including trade shows, retailer meetings, executive dinners, and industry gatherings
  • Design programs that create meaningful interactions with senior grocery leaders and support relationship-building throughout the sales cycle
  • Ensure every event and engagement program has clear objectives, follow-up plans, and measurable business outcomes
  • Define the metrics that matter and build reporting that clearly connects marketing activity to pipeline and revenue outcomes
  • Partner with RevOps to strengthen attribution, lead management, and performance visibility across the funnel
  • Evaluate and implement AI, automation, and emerging technologies that improve efficiency and effectiveness
  • Deliver actionable insights and recommendations to leadership based on campaign, channel, and pipeline performance
  • Foster a culture of experimentation, learning, and continuous improvement

Skills

  • 5+ years in B2B demand generation, with experience selling into enterprise grocery, retail, or CPG accounts
  • A track record of owning strategy and making channel investment decisions
  • Proven campaign strategy and execution experience across channels including building, tracking, and optimization
  • Experience owning the company strategy for trade show, industry events, hosted dinners, and other programs
  • Strong content development experience, including campaign copy, targeted emails, and event promotion
  • A strategic thinker and clear communicator who can articulate the plan clearly to both marketing and sales stakeholders
  • Genuine fluency with AI tooling for B2B marketing activations
  • A natural cross-functional partner who keeps internal teams aligned and bought into the B2B marketing strategy

Benefits

  • Equity
  • Comprehensive benefits
  • 100% remote work with flexibility and trust
  • Mission-driven work that reduces food waste and expands access to affordable food
  • A fast-growing, collaborative team with big ambitions
  • Real opportunities for career growth

Company Overview

  • We provide retailers and shoppers an affordable, simple solution to feed families, not landfills. It was founded in 2016, and is headquartered in Toronto, Ontario, CAN, with a workforce of 51-200 employees. Its website is http://flashfood.com.
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