Note: The job is a remote job and is open to candidates in USA. Avalara APAC is an AI-first company focused on redefining the relationship between tax and technology. They are seeking a Senior Paid Media Manager to lead the multi-channel paid media strategy, execution, and optimization across digital and offline channels, driving scalable acquisition and pipeline growth.

Responsibilities

• Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media
• Drive channel mix optimization to maximize incremental pipeline and revenue impact
• Align channel strategies to personas, segments, and funnel stages
• Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC)
• Identify opportunities to improve efficiency and scale across channels
• Evaluate channel contribution and incrementality to inform investment decisions
• Own and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segments
• Align channel investment to segment-level pipeline and revenue goals
• Support forecasting and performance planning tied to business outcomes
• Build and own a structured experimentation roadmap to drive scalable growth
• Test new channels, formats, audiences, and creative strategies
• Partner closely with Revenue Marketing, Product Marketing, and Sales to align on growth targets, feedback loops, and performance insights
• Establish strong feedback loops to inform optimization and performance insights
• Ensure tight integration across paid efforts to improve full-funnel performance

Skills

• 7-10+ years in performance marketing across multiple paid channels
• Proven ability to scale multi-channel acquisition programs
• Strong analytical foundation with experience in attribution and experimentation
• Experience managing budgets with clear ROI accountability
• Ability to connect channel performance to business outcomes
• Experience using AI and AI-related technologies

Benefits

• Paid time off
• Paid parental leave
• Bonuses
• Private medical, life, and disability insurance
• Inclusive culture and diversity
• 8 employee-run resource groups, each with senior leadership and exec sponsorship

Company Overview