Note: The job is a remote job and is open to candidates in USA. GoFan is part of PlayOn Sports, the largest platform for high school sports in the US, and they are seeking a Senior Product Manager for Engagement to enhance user retention and engagement across their web and app experiences. The role involves collaborating with engineers and designers to deliver high-quality experiences while driving measurable business outcomes like subscriber retention and viewer engagement.

Responsibilities

• Own the engagement and retention experience end-to-end across all NFHS Network web and apps
• Partner with a team of engineers and a senior product designer to deliver high-quality, reliable experiences across web, mobile, and CTV
• Drive measurable business outcomes such as subscriber retention, viewer engagement, NPS, and app store ratings
• Utilize our video in new and innovative ways to create value for athletes and their families
• Elevate the in-product experience to delight and retain subscribers
• Balance customer needs, business impact, and technical tradeoffs in product decisions
• Develop clear, data-backed business cases and influence executive stakeholders
• Partner closely with growth and marketing teams to drive adoption and usage, not just feature delivery
• Own engagement and retention as measurable disciplines - define the bar, instrument it, and connect the work to retention impact
• Lead the roadmap for engagement features across NFHS Network web and apps, balancing quick wins against durable bets
• Explore and ship new ways to use our video that create value for athletes and their families, from concept and prototype through launch and iteration
• Run a steady cadence of experiments, using device and browser segmentation to learn fast and decide with data
• Build and defend business cases for new investments, grounded in subscriber economics
• Partner with growth and marketing on go-to-market for every major launch - adoption metrics are part of the plan from day one, not an afterthought
• Prototype and pressure-test ideas before committing engineering cycles - you ship rough working versions, not just specs
• Represent the engagement product in leadership conversations with fluency in both the customer and financial dimensions

Skills

• 5+ years in product roles, ideally shipping consumer experiences across platforms (web, mobile apps, CTV)
• A track record of outcome-oriented, strategic product decisions made from customer feedback and data, plus the ability to set strategy, communicate it to executives, and follow through on outcomes
• Experience in B2C subscription or consumer businesses where retention and activation are first-class metrics
• You build your own models and analyses. You don't wait for a data team to tell you what's working
• Experience in environments where speed matters and perfect is the enemy of shipped
• Comfortable using AI tools to accelerate your workflow - from building prototypes and running analyses to pressure-testing ideas - and willing to question whether traditional PM artifacts like PRDs are the best way to drive outcomes
• Sports and/or streaming experience
• Experience with CTV / connected-device apps

Benefits

• Multiple medical insurance plans to choose from
• Dental, vision life and disability insurance
• Employee Emergency Fund
• Company equity (stock options)
• Open PTO policy
• 401K plan with company match
• Hybrid/flexible work environment
• Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.

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