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[Remote] Social Media and Content Marketing Specialist

Remote · Poland Full-time

Note: The job is a remote job and is open to candidates in USA. Key Autism Services is a healthcare company dedicated to creating meaningful change in the lives of individuals diagnosed with Autism Spectrum Disorder (ASD). They are seeking a creative, organized, and results-driven Social Media and Content Marketing Specialist to lead their social media presence and support various marketing initiatives including content creation and internal communications.

Responsibilities

  • Own and manage the company social media calendar across all platforms
  • Develop and execute social media strategies that increase engagement, brand awareness, and audience growth
  • Create compelling content, including graphics, videos, and written posts
  • Manage and optimize company presence on Facebook, Instagram, LinkedIn, TikTok, and emerging platforms
  • Monitor social media trends and identify opportunities for audience engagement
  • Track performance metrics and provide monthly reporting and insights
  • Support lead generation, recruiting, and brand-building initiatives through social media
  • Write and publish two blogs per month
  • Create social media copy, graphics, videos, and other digital content
  • Develop thought leadership content that supports company expertise and credibility
  • Support BCBA recruiting campaigns and family education initiatives
  • Assist with video production and editing
  • Create and manage external newsletters and e-mail communications
  • Update website content to ensure accuracy, consistency, and alignment with brand messaging
  • Publish blogs and manage website content updates
  • Add and maintain event information
  • Support the creation and optimization of landing pages
  • Identify opportunities to improve website content and user experience
  • Create and manage the company’s internal newsletter
  • Support employee communications and engagement initiatives
  • Help promote company programs, events, and organizational updates
  • Assist with planning and executing marketing campaigns
  • Create marketing collateral, including flyers, one-pagers, presentations, and recruitment materials
  • Support referral development and talent acquisition marketing initiatives
  • Partner with regional teams and departments to fulfill marketing requests
  • Track and analyze social media and content marketing KPIs
  • Monitor website traffic and engagement generated through social channels
  • Prepare monthly reports with recommendations for improvement
  • Use data to optimize content, engagement, and lead-generation efforts
  • Ensure all content and communications comply with HIPAA requirements
  • Maintain brand consistency across all channels and materials
  • Follow established review, approval, and compliance processes

Skills

  • Bachelors degree in Marketing, Communications, Public Relations, or a related field or 3–5 years of experience in marketing, social media management, or digital marketing
  • Experience managing multiple social media platforms for a brand or organization
  • Experience with Microsoft Office Suite (PowerPoint, Excel, Word)
  • Experience with Canva and basic graphic design
  • Experience developing and managing content calendars
  • Knowledge of social media strategy, audience growth, and engagement best practices
  • Experience with video creation and editing
  • Healthcare, behavioral health, or healthcare services marketing experience a plus
  • Experience supporting recruiting or employer branding initiatives
  • Strong writing, editing, and content creation skills
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Experience using social media analytics and reporting tools

Company Overview

  • Key Autism Services is providing services to children & adults including program with Autism Spectrum Disorder and other related conditions. It was founded in 2014, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.keyautismservices.com/.
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