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[Remote] We're Hiring: Fractional Chief Marketing Officer

Remote · Hong Kong Full-time

Note: The job is a remote job and is open to candidates in USA. How to Manage a Small Law Firm (HTM) is seeking a proven Fractional Chief Marketing Officer (CMO) to work closely with executive leadership and marketing teams. This hands-on, strategic role focuses on strengthening brand strategy, building scalable marketing systems, and driving measurable growth for small law firms nationwide.

Responsibilities

  • Define, refine, and elevate the firm's brand to drive recognition and trust
  • Build high-performing campaigns, optimize digital and traditional channels, and implement scalable systems
  • Use KPIs and analytics to measure results, optimize campaigns, and guide decision-making
  • Mentor owners, providers, and internal marketing teams to improve skills, process, and accountability

Skills

  • 12+ years of senior marketing leadership in organizations ranging from $5M to $30M+
  • Proven experience scaling marketing teams and systems that drive measurable growth
  • Data-driven — you translate marketing analytics into actionable strategies
  • Skilled at coaching and mentoring non-marketing executives and teams
  • Comfortable with hands-on execution and implementing compliant, scalable workflows

Company Overview

  • How To MANAGE a Small Law Firm was founded by attorney RJon Robins. It was founded in 2008, and is headquartered in Coconut Creek, Florida, USA, with a workforce of 51-200 employees. Its website is http://howtomanageasmalllawfirm.com.
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