🎬 The Role Our client is a high-growth Fintech powerhouse transforming how businesses manage their finances. Following a successful period of expansion, they are seeking a senior, strategic Marketing Manager to oversee their entire marketing function. This is a pivotal role where you will manage a high-performing team, define a category-leading brand, and drive the engine behind their next phase of hyper-growth. 👤 The Responsibilities Full-Function Oversight: Manage and oversee the company’s comprehensive marketing strategy, including performance marketing, brand consistency across all digital channels, and creative campaigns. Team Leadership: Build and lead a high-performing marketing team—utilizing a mix of in-house talent and outsourced partners—while establishing clear roles and performance metrics. Brand Stewardship: Create and maintain a cohesive brand identity, voice, and positioning that establishes clear differentiation from competitors in the B2B fintech space. Performance & Demand Gen: Design and implement data-driven demand generation campaigns and performance marketing initiatives to deliver high-quality leads and hit acquisition targets. Content & Thought Leadership: Develop and optimize multi-channel content strategies (web, social, email) to build awareness and establish industry authority. Product Marketing: Collaborate with product teams to effectively communicate value propositions, features, and benefits to target audiences while executing high-impact product launches. Cost-Effective Event Management: Plan and manage the company's presence at industry events and trade shows, ensuring maximum brand visibility and lead generation in a budget-conscious manner. Metrics & ROI: Establish and track key marketing KPIs, providing regular reports on campaign performance and the growth impact of marketing spend. 🎓 The Skills & Competencies Senior Expertise: Substantial experience in a senior marketing role, specifically within B2B SaaS or Fintech environments. Strategic Execution: Proven ability to develop a comprehensive marketing strategy aligned with company goals and growth targets. Leadership: Experience managing a diverse team of internal specialists and external agencies. Analytical Rigor: A data-driven approach to testing and optimization across all marketing initiatives. Cross-Functional Collaboration: Strong ability to collaborate with sales and product teams to ensure a seamless customer journey. ⭐ The Differentiators Prior experience scaling a marketing function within a fast-paced, startup environment. Expertise in conducting market research to identify customer pain points and inform product development. A track record of implementing customer marketing programs that drive engagement, retention, and expansion. ⏳ The Benefits Strategic Impact: Contribute directly to the company’s overall strategy and planning processes with marketing insights. Ownership: The autonomy to shape a brand and marketing function from the ground up. Growth: A senior role in a scaling company with a clear path for professional advancement. Culture: A collaborative environment built on strong company values and innovation. ✅ The Process Application → HR Screening Interview → First Business Interview → Second Business Interview → Technical/Case Assessment → Offer 💼 The Employer Our client is a leading Saudi-based Fintech firm providing innovative corporate spend management and financial automation tools. They are dedicated to helping businesses streamline their operations through technology and data-driven insights.