About the position The Monterey Plaza Hotel & Spa is a luxury property seeking a Social Media Manager to join their award-winning team. The Social Media Manager is responsible for the execution of social media marketing tasks and strategies, which encompasses social media marketing, communications, promotions, advertising, and public relations activities as needed to enhance the property’s success. This effort includes the execution and implementation of social media marketing strategies and initiatives in addition to conducting and providing market research as required in support of the annual business plan. The Social Media Manager represents the hotel in a manner that enhances the reputation of the department and the hotel within the local community and industry.

Responsibilities

• Completes critical administrative responsibilities, maintaining hotel presence on web and social media sites in a professional manner and according to brand standards. Maintains accurate information on all property channels.
• Ensures image advertising and social media consistently represents the property based on approved brand book guidelines with consistent messaging. Ensures consistency and quality in all print, direct mail, social media and advertising materials.
• Responsible for the implementation of internal and external communications concerning promotions and special events.
• Facilitates changes as necessary utilizing appropriate procedures and protocols in coordination with the Director of Sales & Marketing, Managing Director, and Woodside Hospitality Group’s Marketing department.
• Provides research, materials in a timely and conscientious manner as required or upon request. Identifies resources and vendors for media purchases and advertising, promotional materials and special events.
• Responds to guest inquiries and social media comments according to established protocols. Monitors results and trends and reports to the Director of Sales & Marketing.
• Coordinates and assists all divisions in executing advertising. Schedules and calendars promotions, email blasts, seasonal events, changes, and projects as required.
• Assists People & Culture with production of on brand associate communication pieces for social media accounts, internal promotions and other projects as requested. Ensures image integrity and brand consistency.
• Communicates the public relations effort. Coordinates media interest and visits, ensures regular contact with target media and responds timely to media requests. Creates and develops press releases in conjunction with Woodside Hospitality Group Marketing department and approved third-party agencies.
• Communicates accurate and timely information throughout the hotel as relevant. Distributes updates and ensures all on a need-to-know basis are appropriately informed in a timely manner.
• Reports regularly to the Director of Sales & Marketing. Participates in departmental meetings with other members of the department and the hotel’s management team.
• Maintains a cooperative and professional work relationship within the division, all auxiliary hotel operations and third parties that have an impact on the department to include: outlets, maintenance, housekeeping, catering, sales, marketing, public relations, accounting, reservations, front desk, and purchasing to deliver exceptional guest service to a 4-Star luxury brand standard.
• Observes all safety protocols and holds others accountable to hotel and departmental safety standards and procedures. Maintains clean and well-organized outlets in the interest of health and safety. Watches for and takes corrective measures against any hazards, which pose a safety concern to our associates or guests.
• Completes other duties, tasks and projects as assigned.
• Ensures key details and specifications meet brand standards on all social media posts including advertising layouts, fonts, graphics, photographs, storytelling and other media.

Requirements

• Working knowledge of Adobe and MS Office programs, such as Excel, Word, and Outlook is also needed.
• Ability to type 50 words per minute, excellent proofreading skillls.
• Must be able to communicate with all departments effectively and efficiently.
• Ability to work independently and have good time management skills.
• Ability to work a flexible schedule, including evenings, weekends and holidays, is required.
• Must have high degree of attention to detail, organizational skills, excellent communication skills (both oral and written).
• Experience with project management and scheduling also required.
• The ability to build rapport with others, and communicate according to 4-Star luxury hotel brand standards verbally and in written form.
• Four years previous social media marketing experience is required within hospitality or an equivalent industry required.
• Two to four year college undergraduate degree or the equivalent in work experience.