Job Role: Area Trade Sales Manager Location: North West & North Wales Salary: £40,000, with Company Car & yearly bonus. Lead, Grow, Succeed Are you a sales professional who combines technical expertise with a talent for building lasting relationships? This opportunity lets you take ownership of a regional territory while solving complex technical challenges for clients. What You'll Do: Drive Regional Success Lead sales strategies across your designated territory Build relationships with contractors, local authorities, and housing associations Provide technical solutions that truly meet client needs Achieve and exceed sales targets through consultative selling Share Your Technical Expertise Guide clients through hardware and software integration Offer technical support during the sales process Help customers specify the right products for their projects Work alongside the product development team to shape future solutions Your Daily Impact: Meet with key decision-makers to understand their technical requirements Analyse market opportunities and competitor activities Create tailored solutions for complex client needs Manage client relationships through a dedicated CRM system Present regular performance updates to the management team What You'll Need: Essential Experience: 2-5 years in technical sales, consistently meeting targets Strong understanding of hardware and software integration Experience managing client relationships in a defined territory Proven track record in solution-based selling Comfort with CRM systems and sales reporting Technical Knowledge: Background in energy, technology, or HVAC sectors Understanding of technical product specifications IEE electrical/electronic HNC/HND advantageous Ability to translate technical features into client benefits Personal Qualities: Strong analytical and problem-solving abilities Excellent time management Clear communication at all levels Methodical approach to organisation Valid UK driving licence What's In It For You: Autonomy to manage your territory Support for professional development Opportunity to influence product development Location: Field-based role covering the North West & North Wales Regular travel within territory required Occasional overseas travel This role offers the perfect blend of technical expertise and sales achievement. If you're ready to take ownership of a territory while applying your technical knowledge, we want to hear from you.