Note: The job is a remote job and is open to candidates in USA. Integrated Solutions for Benefits & Insurance Services is seeking an entrepreneurial Director of Go-to-Market (GTM) to accelerate growth through top-of-funnel demand generation efforts. This cross-functional role involves leveraging AI tools and technology platforms to identify target accounts, build campaigns, and create scalable processes to support the company's growth strategy.

Responsibilities

• Develop and execute go-to-market strategies designed to generate qualified pipeline opportunities
• Use AI-powered tools and prospecting databases to identify and prioritize target accounts and contacts
• Build, manage, and optimize outbound campaigns across multiple channels
• Partner closely with the sales team to define lead qualification criteria and ensure smooth handoffs
• Manage and maintain CRM data integrity, reporting, and workflow processes
• Analyze campaign performance and recommend improvements based on key metrics and insights
• Experiment with new technologies, messaging approaches, and demand generation tactics to drive growth
• Collaborate with executive leadership to support strategic growth initiatives and market expansion efforts

Skills

• 5–10 years of experience in demand generation, business development, marketing operations, revenue operations, or a related go-to-market role
• Experience building prospect lists and executing outbound campaigns
• Familiarity with Salesforce or other CRM platforms
• Strong analytical skills and the ability to translate data into actionable insights
• Excellent project management skills with strong attention to detail
• Comfort operating in a fast-paced, evolving environment with a high degree of ownership
• Experience leveraging AI tools to improve prospecting, campaign execution, or workflow efficiency
• Social media marketing experience, including LinkedIn campaign execution
• Experience with marketing analytics and reporting tools
• Exposure to the healthcare, insurance, or employee benefits industries
• Experience within the self-funded healthcare ecosystem, including working with brokers, TPAs, carriers, MGUs, consultants, or employer groups
• Existing relationships and professional networks across brokers, TPAs, employer groups, carriers, MGUs, or other key stakeholders within the self-funded market

Benefits

• 20% bonus target
• Generous benefits package, including a 4% 401(k) match with immediate eligibility and unlimited PTO

Company Overview