Note: The job is a remote job and is open to candidates in USA. Seamen’s Bank, headquartered in Provincetown, Massachusetts, is seeking a Marketing Communications Manager to support its growth and future vision. The role involves developing and executing marketing strategies to enhance brand visibility, drive engagement, and support revenue goals.

Responsibilities

• Developing, leading and executing our marketing and communications strategy through compelling storytelling, strong brand management, and effective multi-channel content delivery
• Own management of Seamen’s Bank social media platforms, including content creation and scheduling to maximize audience engagement and reach
• Launch and develop email marketing campaigns to directly drive traffic to our Bank website and key revenue-generating departments
• Manage, update, and optimize the Bank’s website to ensure fresh, dynamic content
• Serve as the organization’s primary content creator and handles the daily execution of digital marketing, print publications, and communications
• Translate complex financial products and Bank services to average consumer and shape raw material from staff, meetings and other sources into meaningful, impactful messaging
• Write and collaborate on the creation of compelling and effective copy
• Maintain and enhance the Bank’s image through consistent messaging and visual branding
• Secure Seamen’s Bank position as a leading institution on the Cape as well as a steadfast, committed community partner
• Bring Seamen’s Bank west of the Orleans rotary without a building to anchor it
• Identify and capitalize on brand moments, like events, milestones, and other notable news
• Plan, execute, and analyze product and services marketing campaigns to maximize revenue and strengthen community partnerships
• Target potential customers both in and outside of current geography and recommend avenues to capture market share
• Develop a multi-channel media list, on-going pitch content, and regular distribution schedule
• Collaborate with internal experts to position Seamen’s Bank as an industry leader
• Monitor, analyze, and report on the metrics and effectiveness of marketing activities to make informed decisions and optimize strategies
• Monitor trends and recommend new approaches to strengthen or pivot
• Manage the marketing budget, ensuring efficient allocation of resources and ROI
• Work to remove or escalate roadblocks and ensure important initiatives are executed well and on time
• Assist with various other communication needs, like summaries, leadership updates, talking points, and announcements
• Build and maintain calendars and follow-up plans
• Collaborate with third-party vendors and internal teams on Seamen’s Bank swag, printed materials, signage, promotional pieces, and other marketing deliverables
• Maintain relationships with vendors and identify new relationships to ensure the best marketing and communications results
• Participate and make recommendations for networking events and community outreach opportunities

Skills

• Bachelor's degree in marketing and communications, business administration or relevant field from a four-year college or university; or five or more years related experience; or equivalent combination of education and experience
• 3+ years in a hands-on marketing, communications, or related role. Exceptional creativity and outstanding writing and storytelling skills
• Ability to manage multiple projects and deadlines while staying organized and detail oriented
• Proactive, resourceful, and focused on solutions
• Experience working with vendors, printers, promotional partners, or outside agencies
• Thorough knowledge of marketing best practices
• Microsoft Office and digital software mastery

Benefits

• Hybrid working arrangement may be discussed for highly qualified candidates

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