Note: The job is a remote job and is open to candidates in USA. Hawk Ridge Systems is a leading provider of 3D design and manufacturing solutions, seeking a detail-oriented Marketing Operations Specialist to enhance their marketing operations. The role involves optimizing marketing systems, executing campaigns, and collaborating with cross-functional teams to improve operational efficiency and reporting accuracy.

Responsibilities

• Support the administration and optimization of marketing automation platforms such as Marketo and HubSpot, including integration with Salesforce
• Support campaign operations including lead routing, scoring models, nurture programs, and campaign reporting
• Build and execute marketing campaigns within automation platforms, including segmentation, targeting, workflows, and campaign logic
• Monitor system integrations and data flow, escalating issues and partnering with internal teams to resolve them
• Maintain and update campaign performance reports while providing insights and recommendations to improve campaign effectiveness and lead quality
• Support lifecycle email marketing programs through A/B testing, personalization strategies, dynamic content setup, trigger programs, and list management
• Partner closely with Sales Operations to align lead handoff processes, SLAs, and funnel definitions (MCL, MQL, SQL, SAO, etc.)
• Support process improvement initiatives that enhance campaign execution and operational efficiency
• Collaborate cross-functionally with Marketing, Sales, Sales Operations, and IS/IT teams to support pipeline generation goals and data governance standards

Skills

• 2–5 years of experience in marketing operations or related roles
• Hands-on experience with marketing automation platforms such as Marketo and HubSpot
• Strong understanding of campaign execution, lead scoring, segmentation, and campaign tracking processes
• Excellent project management, organization, and process improvement skills
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams
• Detail-oriented, execution-focused mindset with strong follow-through abilities
• Ability to manage multiple priorities in a fast-paced, entrepreneurial environment
• Comfortable working independently while contributing positively to a collaborative team culture
• Salesforce CRM experience is preferred

Benefits

• Excellent Medical, Dental, Life Insurance, Long-Term Disability Insurance, an Employee Assistance Program (EAP), and Wellness initiatives
• Competitive Compensation Plan
• 401(k) plan with Company Match
• Exceptional Time-Off Benefits, including Vacation, Paid Sick time, Holidays, your Birthday off, and an Impact & Inclusion day off of your choice, as well as Paid Parental Leave and Community Service days off!
• Outstanding Training, Onboarding, Mentoring, and Coaching
• Amazing growth opportunities provide unlimited opportunities for Career Development
• Work at a fun, successful, growing 25+ year-old Company with a team-focused culture
• Work/Life Balance: We give you the flexibility you need to succeed, as you’ll be able to work remotely in this role
• Paid time off for your birthday
• Community service days
• Paid parental leave
• Company match 401(k)

Company Overview