Note: The job is a remote job and is open to candidates in USA. Algomarketing is a global team of marketing experts specializing in technology and SaaS, delivering programs and resourcing for strategic roles within marketing teams. As a Senior Marketing Analyst, you'll lead high-impact analysis to connect marketing efforts to business outcomes, influencing strategy and driving measurable results across the organization.

Responsibilities

• Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
• Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
• Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
• Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
• Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
• Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making

Skills

• Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 6-10 years in marketing, business analytics, or strategy
• Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
• Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
• Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
• Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
• Have excellent communication and storytelling abilities
• ABM, PLG, and customer journey analysis knowledge is nice to have

Company Overview