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[Remote] Technical SEO Specialist - Freelance [Bulgaria]

Remote · Ghana Full-time

Note: The job is a remote job and is open to candidates in USA. SmartBuyGlasses Optical Group is the world’s leading designer eyewear e-retailer. They are seeking a Freelance Technical SEO Specialist to manage and execute tactical SEO work across multiple market sites, focusing on on-page optimization and technical SEO tasks.

Responsibilities

  • Implement on-page SEO across 30+ country sites: title tags, meta descriptions, headings, internal linking
  • Manage and ship technical SEO tickets in our project management system, working alongside the IT and development teams
  • Schema markup, structured data, and rich result implementation (Product, Review, Organization, Breadcrumb, FAQ)
  • Hreflang corrections, international SEO debugging, ccTLD and subdomain consistency
  • Sitemap, canonical, robots.txt, and indexation hygiene across all market versions
  • Core Web Vitals tactical improvements (image optimisation, lazy loading, render-blocking)
  • Redirect mapping and post-launch QA for migrations and category changes
  • Daily Search Console monitoring, surfacing crawl errors, indexation drops, and ranking issues
  • Localisation QA on SEO elements across translations
  • Light keyword research and content briefing support where required

Skills

  • At least 3 years hands-on technical SEO experience, ideally in an e-commerce or agency environment
  • Strong command of Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush
  • Comfortable with HTML, CSS, JSON-LD schema, and regex
  • Experience with multi-region and multi-language sites is a strong plus (hreflang, ccTLDs, subdomains)
  • Comfortable working tickets in Jira, Asana, or similar project management tools
  • Reliable, organised, and ships on time. Excellent written communication
  • Native or fluent English
  • Self-motivated remote worker with a stable connection
  • Bonus: Wordpress/ Elementor, Shopify, or custom CMS experience; product feed and Merchant Center exposure

Benefits

  • Competitive base + monthly performance bonus + fast-track career growth
  • Direct access to our Head of Organic Marketing and co-founders
  • Fast decisions and shipping culture. Days, not quarters
  • Long-term opportunity if the engagement works. Ongoing retainer not a one-off project

Company Overview

  • SmartBuyGlasses Group is the world’s leading designer eyewear e-retailer. It was founded in 2006, and is headquartered in Hong Kong, Hong Kong Island, HKG, with a workforce of 51-200 employees. Its website is http://www.smartbuyglasses.com.
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